The Air Jordan 3 were designed by Tinker Hatfield, they was the first style of Jordan sneakers to feature a visible air unit on the heel, the new Jumpman logo, an elephant print trim, and tumble leather gave Air Jordan 3 a luxury look, the Air Jordan 3 were also famous for the humorous ads depicting Spike Lee as Mars Blackmon--the character he played in his film She's Gotta Have It.